Number of Keywords Targeted
The total number of keywords the campaign will be focusing on
On Site Optimization
Involves editing its content and HTML coding to remove barriers to the indexing activities of search engines.
Home Page + Internal Pages Optimization
Optimisation of both home page, and Internal linking pages.
Website Evaluation And Analysis
How's your website looking from an SEO stand point? Is your site constructed in a search engine friendly way? Are you using keywords and phrases your potential customers are using? An analysis of your current site to see if it will receive maximum exposure.
Competitive Analysis
Analyse competitor websites in the same nice for the keywords targeted.
Identifying Keywords
Identify all possible keywords for your target Niche.
Best Keywords Selection
Research and select the most effective keywords.
Meta Tags creation / Optimization
Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.
Search engines are reliant on meta data to correctly classify a Web page and having the right meta element, frequently leads to a high ranking in the search engines — and thus, high traffic to the website.
Bold Tag and Proper Header Tags (i.e-<h1>,<h2>,<h3>etc)
Some search engines put more emphasis on words contained in heading tags. Heading tags help search engines make an outline of your web page. Search engines assume the level one heading tag is more important than level two, and so on and so forth. So, you should use the heading tags in the correct order, and place them at key points in your document
RSS Feed Creation
RSS stands for Really Simple Syndication.
Also called web feeds, RSS is a content delivery vehicle. It is the format used when you want to syndicate news and other web content. When it distributes the content it is called a feed. You could think of RSS as your own personal wire service.
Syndication: One party creates the content and it is published in many places. Examples: A TV show is created by one network (Law and Order) and then it is shown on many other cable stations. A columnist writes one column and it is published in many newspapers. The benefit of syndication is that you get a much wider audience for your content. On the Web you create content for your website or newsletter and with an RSS feed you can syndicate it to news aggregator websites or other sites that publish similar content.
RSS Feeds are an excellent delivery vehicle for news content.
Title Tag Optimization
Tells the search engine what the page is about.
Alt Tag Image Optimization
When you include images in your web pages, you need to also include image ALT tags. Because search engines can't see pictures, they depend on the ALT tags to tell them what the picture is about.
Content Analysis
Analyse the content of website for relevant keywords and keyword density,
Web Developer
Dynamic Page Optimization
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL:
http://www.azimuddin.blogspot.com/?p=1234
As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
Interlinking Structure Enhancement
The benefits of SEO interlinking has to do with how well you structure your webpage, properly use your keywords for interlinking purposes and easy navigation features users will have to be just a click away from your homepage.
Broken Link Check
Link checking is one aspect of site management -- the regular maintenance necessary to keep a site up-to-date.
A "broken hyperlink" does not correctly point to the intended destination page. The most common scenario involves a hyperlink "breaking" when the destination page is deleted or moved to another location.
HTML Optimization & Modification
Text optimization not only includes modification of the actual content within a page but also the headers, text links and HTML code. Each search engine has different requirements they use in determining the relevancy of a page, but for the most part, a consistent formula of both focused content and good placement of keyword qualifiers, will result in a page that ranks well with all search engines.
URL Mod Rewrite (if necessary)
Simply, mod_rewrite is used for rewriting a URL at the server level, giving the user output for that final page. So, for example, a user may ask for http://www.somesite.com/widgets/blue/, but will really be given http://www.somesite.com/widgets.php?colour=blue by the server. Of course, the user will be none the wiser to this little bit of chicanery.
Re-Optimization / Maintenance & Monitoring
Monitor and maintain all optimised tasks
XML Site Map Generation
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
Robots File Generation
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.
Google Analytics Set up
Google Analytics (GA) is a service that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Off Site Optimisation
Primarily involves Link Building - from relevant sites with high rankings.
All Links Page Rank (PR) 3-PR 10
Google considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. PR1-PR10 (PR10 Being the highest)
Web 2.0 Profile Creation / Groups - Twitter, Myspace, Facebook - + Commenting
Web 2.0 is a two-way medium, representing the next phase of usage of the internet. In Web 2.0 almost anyone can become a publisher, or a "content producer." In Web 2.0 the creation of material or information on the Web is as much a part of our experience as the finding or reading of data has been in Web 1.0. And in Web 2.0 the content created by regular users can be much, and sometimes almost all, of the value from a website. Many depend on social networking sites like MySpace, Facebook, and Bebo for socializing--which are actually just frameworks filled almost completely with user-created content. Gone are the days of passing around the photos albums at parties (boy, does that seem like a long time ago). Now, digital photos (user-generated content!) zip their way directly from cameras to photo sharing sites like Flickr and Ringo, where the posted comments (more user-generated content) by friends are as much a part of the experience as the photos themselves.
Non-Reciprocal / One Way Link Building (PERMANENT LINKS)
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Targeted Article Creation / Submission
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
Targeted Blog Creation / Submissions / Commenting
Blog marketing is the term used to describe Internet Marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Targeted Press Release Submissions
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
Targeted Forum Submissions
Posting your content in forums is simply a great way to market the website and so the business. It is because most of the internet surfers visit topic related forums, read other people’s posts and love to respond accordingly.
It is really something exciting that you post something and people read and answer. This is the way it markets itself. Now when it comes to your website promotion, the posts that contain your service and your product goes in flow with the article in the forum. People reading it may click to the link and then may become your customer
Targeted Directory Submissions
A website submission service is where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
Targeted Social Bookmarking Submissions / Targeted Online Group Submissions
Social bookmarking submission has developed into a powerful tool for SEO experts. It involves linking sites within the various forums, blogs and message boards on social networking websites, blog sites and content centric sites like Digg. Considered a better alternative to submitting a website on blogs, manual social bookmarking is a simple, convenient and hassle-free way of making sure that your site is noticed and marketed in the right circle.
Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Submitting your site manually with social bookmarking sites like Digg and myspace will ensure a heavier volume of relevant traffic. Our constant endeavour is to serve sites with well-researched and well-directed traffic by our bookmarking submission.
Targeted Pligg Submissions
Pligg was created as a social networking CMS. While most content management systems are designed for only a handful of authors, Pligg CMS was designed to manage a site with an unlimited number of authors. All of these registered users are in control of the website's content. It is a user driven CMS that relies on independent authors' content and participation to manage news articles.
Targeted Video Submission
Video submission is widely considered a great success for generating traffic to your website since it is free and generally interesting to watch in comparison to reading long articles. Just like article submission services, video submission services can save you loads of time on your video uploads and provide you with great leads and traffic! That’s the reason why Video submission sites are "sprung up" all over the Internet these days!
Major Search Engine Submissions
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content.
Targeted Guest Book Submission
A guestbook is a paper or electronic means for a visitor to acknowledge their visitation to a site, physical or web-based, and leave their name, postal or electronic address (if desired), and a comment or note, if desired. These links are regarded very highly as it is a link from another website in your own niche.
Link Wheel Creation
So, what is a link wheel strategy? Link wheel strategy is where you’ll be creating web 2.0 websites like wordpress, blogspot, squidoo, and other web 2.0 websites that will link to your money site. In the old days, they just link their web 2.0 websites to their money site which is not a good idea. But now, it has been improved. How? By linking your web 2.0 websites to each of your web 2.0 websites and also to your money site. Why do it that way? Because it will not only increase the popularity of your money site but it will also increase the popularity of your web 2.0 websites which will give MORE power to your money site. That is why it is called the Link Wheel Strategy.
Submission & Optimization of Listing in Google locals, Yahoo Locals
Searchers rely heavily on Google, Yahoo and MSN as their first point of call when looking for a product or service in their local area, local search is the new and exciting means of advertising your local business to this search audience.
Google Webmaster Account Creation
Makes Web sites more Google-friendly by showing webmasters Google’s view of a site, detailed reports to help diagnose problems and also allows webmasters submit Sitemaps and share information with Google to help improve their site’s visibility. It also enables webmasters to automatically submit all their web pages to Google, and helps make their pages more crawler-friendly.
Google Base Submission
Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google. You can describe any item you post with attributes, which will help people find it when they do related searches.
Google Products Submission
Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.
The total number of keywords the campaign will be focusing on
On Site Optimization
Involves editing its content and HTML coding to remove barriers to the indexing activities of search engines.
Home Page + Internal Pages Optimization
Optimisation of both home page, and Internal linking pages.
Website Evaluation And Analysis
How's your website looking from an SEO stand point? Is your site constructed in a search engine friendly way? Are you using keywords and phrases your potential customers are using? An analysis of your current site to see if it will receive maximum exposure.
Competitive Analysis
Analyse competitor websites in the same nice for the keywords targeted.
Identifying Keywords
Identify all possible keywords for your target Niche.
Best Keywords Selection
Research and select the most effective keywords.
Meta Tags creation / Optimization
Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.
Search engines are reliant on meta data to correctly classify a Web page and having the right meta element, frequently leads to a high ranking in the search engines — and thus, high traffic to the website.
Bold Tag and Proper Header Tags (i.e-<h1>,<h2>,<h3>etc)
Some search engines put more emphasis on words contained in heading tags. Heading tags help search engines make an outline of your web page. Search engines assume the level one heading tag is more important than level two, and so on and so forth. So, you should use the heading tags in the correct order, and place them at key points in your document
RSS Feed Creation
RSS stands for Really Simple Syndication.
Also called web feeds, RSS is a content delivery vehicle. It is the format used when you want to syndicate news and other web content. When it distributes the content it is called a feed. You could think of RSS as your own personal wire service.
Syndication: One party creates the content and it is published in many places. Examples: A TV show is created by one network (Law and Order) and then it is shown on many other cable stations. A columnist writes one column and it is published in many newspapers. The benefit of syndication is that you get a much wider audience for your content. On the Web you create content for your website or newsletter and with an RSS feed you can syndicate it to news aggregator websites or other sites that publish similar content.
RSS Feeds are an excellent delivery vehicle for news content.
Title Tag Optimization
Tells the search engine what the page is about.
Alt Tag Image Optimization
When you include images in your web pages, you need to also include image ALT tags. Because search engines can't see pictures, they depend on the ALT tags to tell them what the picture is about.
Content Analysis
Analyse the content of website for relevant keywords and keyword density,
Web Developer
Dynamic Page Optimization
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL:
http://www.azimuddin.blogspot.com/?p=1234
As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
Interlinking Structure Enhancement
The benefits of SEO interlinking has to do with how well you structure your webpage, properly use your keywords for interlinking purposes and easy navigation features users will have to be just a click away from your homepage.
Broken Link Check
Link checking is one aspect of site management -- the regular maintenance necessary to keep a site up-to-date.
A "broken hyperlink" does not correctly point to the intended destination page. The most common scenario involves a hyperlink "breaking" when the destination page is deleted or moved to another location.
HTML Optimization & Modification
Text optimization not only includes modification of the actual content within a page but also the headers, text links and HTML code. Each search engine has different requirements they use in determining the relevancy of a page, but for the most part, a consistent formula of both focused content and good placement of keyword qualifiers, will result in a page that ranks well with all search engines.
URL Mod Rewrite (if necessary)
Simply, mod_rewrite is used for rewriting a URL at the server level, giving the user output for that final page. So, for example, a user may ask for http://www.somesite.com/widgets/blue/, but will really be given http://www.somesite.com/widgets.php?colour=blue by the server. Of course, the user will be none the wiser to this little bit of chicanery.
Re-Optimization / Maintenance & Monitoring
Monitor and maintain all optimised tasks
XML Site Map Generation
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
Robots File Generation
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.
Google Analytics Set up
Google Analytics (GA) is a service that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Off Site Optimisation
Primarily involves Link Building - from relevant sites with high rankings.
All Links Page Rank (PR) 3-PR 10
Google considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. PR1-PR10 (PR10 Being the highest)
Web 2.0 Profile Creation / Groups - Twitter, Myspace, Facebook - + Commenting
Web 2.0 is a two-way medium, representing the next phase of usage of the internet. In Web 2.0 almost anyone can become a publisher, or a "content producer." In Web 2.0 the creation of material or information on the Web is as much a part of our experience as the finding or reading of data has been in Web 1.0. And in Web 2.0 the content created by regular users can be much, and sometimes almost all, of the value from a website. Many depend on social networking sites like MySpace, Facebook, and Bebo for socializing--which are actually just frameworks filled almost completely with user-created content. Gone are the days of passing around the photos albums at parties (boy, does that seem like a long time ago). Now, digital photos (user-generated content!) zip their way directly from cameras to photo sharing sites like Flickr and Ringo, where the posted comments (more user-generated content) by friends are as much a part of the experience as the photos themselves.
Non-Reciprocal / One Way Link Building (PERMANENT LINKS)
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Targeted Article Creation / Submission
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
Targeted Blog Creation / Submissions / Commenting
Blog marketing is the term used to describe Internet Marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Targeted Press Release Submissions
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
Targeted Forum Submissions
Posting your content in forums is simply a great way to market the website and so the business. It is because most of the internet surfers visit topic related forums, read other people’s posts and love to respond accordingly.
It is really something exciting that you post something and people read and answer. This is the way it markets itself. Now when it comes to your website promotion, the posts that contain your service and your product goes in flow with the article in the forum. People reading it may click to the link and then may become your customer
Targeted Directory Submissions
A website submission service is where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
Targeted Social Bookmarking Submissions / Targeted Online Group Submissions
Social bookmarking submission has developed into a powerful tool for SEO experts. It involves linking sites within the various forums, blogs and message boards on social networking websites, blog sites and content centric sites like Digg. Considered a better alternative to submitting a website on blogs, manual social bookmarking is a simple, convenient and hassle-free way of making sure that your site is noticed and marketed in the right circle.
Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Submitting your site manually with social bookmarking sites like Digg and myspace will ensure a heavier volume of relevant traffic. Our constant endeavour is to serve sites with well-researched and well-directed traffic by our bookmarking submission.
Targeted Pligg Submissions
Pligg was created as a social networking CMS. While most content management systems are designed for only a handful of authors, Pligg CMS was designed to manage a site with an unlimited number of authors. All of these registered users are in control of the website's content. It is a user driven CMS that relies on independent authors' content and participation to manage news articles.
Targeted Video Submission
Video submission is widely considered a great success for generating traffic to your website since it is free and generally interesting to watch in comparison to reading long articles. Just like article submission services, video submission services can save you loads of time on your video uploads and provide you with great leads and traffic! That’s the reason why Video submission sites are "sprung up" all over the Internet these days!
Major Search Engine Submissions
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content.
Targeted Guest Book Submission
A guestbook is a paper or electronic means for a visitor to acknowledge their visitation to a site, physical or web-based, and leave their name, postal or electronic address (if desired), and a comment or note, if desired. These links are regarded very highly as it is a link from another website in your own niche.
Link Wheel Creation
So, what is a link wheel strategy? Link wheel strategy is where you’ll be creating web 2.0 websites like wordpress, blogspot, squidoo, and other web 2.0 websites that will link to your money site. In the old days, they just link their web 2.0 websites to their money site which is not a good idea. But now, it has been improved. How? By linking your web 2.0 websites to each of your web 2.0 websites and also to your money site. Why do it that way? Because it will not only increase the popularity of your money site but it will also increase the popularity of your web 2.0 websites which will give MORE power to your money site. That is why it is called the Link Wheel Strategy.
Submission & Optimization of Listing in Google locals, Yahoo Locals
Searchers rely heavily on Google, Yahoo and MSN as their first point of call when looking for a product or service in their local area, local search is the new and exciting means of advertising your local business to this search audience.
Google Webmaster Account Creation
Makes Web sites more Google-friendly by showing webmasters Google’s view of a site, detailed reports to help diagnose problems and also allows webmasters submit Sitemaps and share information with Google to help improve their site’s visibility. It also enables webmasters to automatically submit all their web pages to Google, and helps make their pages more crawler-friendly.
Google Base Submission
Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google. You can describe any item you post with attributes, which will help people find it when they do related searches.
Google Products Submission
Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.
effective informations about SEO and its techniques.thanks for sharing with us.keep add ur info regularly.
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